Age UK Essex – Creative Fire

Independent local charity, Age UK Essex, which is well-known for its incredible work in helping people over the age of 70 to live well, approached Creative Fire on the recommendation of another client.

They had heard lots of good things about our design capability, and in particular, our collaborative approach to working on design projects.

Age UK Essex, like many local charities, had fantastic in-house events and fundraising talent, but they did not have somebody who could design. Neither could they warrant the cost of hiring someone internally.

Yet, they needed the expertise of a designer to ensure brand consistency with their national affiliated charity, and to make sure that their brand identity was protected and consistent.

They needed a flexible solution, where they could use newly created brand visuals in a host of different ways – for fundraising, events, community communication and internal comms.

Our first step was to craft a set of assets for their upcoming events, themes, fundraisers and promotions.

Sometimes this meant developing a creative concept for an entire campaign. Other times, we created compliant branded deliverables to support small events.

We worked within the overall Age UK branded guidelines to elevate the local brand, which is widely recognised in the community. It was important we carried through the core feeling of trust as an emotive driver, since thousands of older people and their carers rely on Age UK Essex.

Creative Fire gave the Age UK Essex brand just the lift it needed, making sure that every brand touch point was consistent and in-line with the charity’s aims and objectives. This also included identified sub-brands.

To date, we’re delighted to say that we have created a wide range of assets that continue to withstand the test of time, including marketing campaign materials, signage, promotional merchandise, event collateral, fundraising packs, brochures, posters and interactive PDFs.

Our ability to push the boundaries, but remain on brand, ensures that the Age UK Essex marketing team feels confident working with us. They know that we are always able to deliver the creative input they need on each project.