Tag Archives: staff profiles
Creative Fire is the re-incarnation of BenBen Design which was founded in March 2012 by Julie Francis. Creative Fire was launched with a simple philosophy; to provide our customers with a clear and straightforward user experience through streamlining the design process. By speaking directly to your creative partner from initial brief through to the completion of your project, not only do we save you time by removing unnecessary stages but it’s also extremely cost effective too because our operating model means you aren’t paying for anything more than you need. Our partners Julie and Greg explain what it is about the creative industry that makes them tick…
Creative Director & Founder
My passion for great aesthetics, a love of clean, punchy and simple design and most importantly, the feeling of empowerment that being able to create a ‘double take’ moment, where you just can’t help take a second look at what’s in front of you, is what led me to study design and make it my profession. My work has spanned several organisations both in-house and agency-side; in broad and diverse B2B and B2C sectors. For over 18 years I have been involved in a multitude of projects, from simple logo design to entire re-brands or a national marketing campaign, all of my experience has given me a commercial understanding of what drives businesses to demand creative, dynamic and effective design. I wanted to step away from the confines of working with single brand and in a diluted capacity in a traditional agency and realise my dream of creating a design and marketing agency with a difference.
Creativity is something I have always had a hunger for. The care and consideration that goes into design is something that must not be underestimated. Being part of a project that you’ve meticulously worked on and then seeing the finished piece can be so rewarding, especially when the client is reaping the fruits of your labour. I love being the problem solver when it comes to effective design. The experience I have developed over the past 17 years has been vital to get me to where I am today. I’ve been fortunate enough to have been able to experience this industry from various perspectives and different capacities but I knew when the time was right to spread my wings and take on the challenge of running a company, taking everything that I have learnt throughout my career and harnessing that together to take forward with me to Creative Fire.