Jardine Motors Group

Jardine Motors Group are one of the UK’s largest automotive retailers, representing 16 different car, motorcycle, and commercial vehicles brands at more than 63 locations.

With a host of prestigious brands positioned under their umbrella, including Porsche, Ferrari and Maserati, Jardine Motors Group is highly protective and nurturing of its brand.

Jardine Motors Group’s business ethos involves a constant evolution to keep up with the pace of modern times. There’s no room for slippage; they’re a Group with incredible ambition and a fantastic reputation.

At the time of approaching Creative Fire, the Group’s marketing team were beginning to feel as if some of their visual assets and marketing materials weren’t quite meeting the mark. They needed a new design partner; one that they could trust to inject a new renewed energy into the brand.

Having already worked with their in-house Head of Marketing at another company, Creative Fire was a natural choice.


With such a broad representation across so many locations, it was important we understood Jardine Motor Group’s many and varied audiences.

Each and every brand element needed to convey a luxurious, high-quality feel with purposefully chosen imagery to elicit an emotional, immersive response.

Our involvement with Jardine Motor Group has been a far-reaching one across every brand touchpoint from digital assets, brochures, interactive PDFs to the monthly magazine and high-impact marketing campaigns.

Being quick to respond to their design needs, we became heavily relied upon to produce marketing materials in a heartbeat. Materials designed to engage and excite.

Together with their fabulous inhouse marketing team, we elevated the brand to make sure styling was consistent across all assets. This is something that often gets overlooked but being in an industry obsessed with performance and detail, Jardine Motors Group were keen to keep tight control over their brand.

We applied the same care, creativity, and attention to detail to external and internal facing materials.

The results pretty much speak for themselves – we’ll never forget the first magazine we created, event we helped to dress or brochure we designed!

To find out more about Jardine Motors Group, please visit https://www.jardinemotors.co.uk/