Jardine Motors Group are one of the UK’s largest automotive retailers, representing 16 different car, motorcycle, and commercial vehicles brands at more than 63 locations.
With a host of prestigious brands positioned under their umbrella, including Porsche, Ferrari and Maserati, Jardine Motors Group is highly protective and nurturing of its brand.
Jardine Motors Group’s business ethos involves a constant evolution to keep up with the pace of modern times. There’s no room for slippage; they’re a Group with incredible ambition and a fantastic reputation.
At the time of approaching Creative Fire, the Group’s marketing team were beginning to feel as if some of their visual assets and marketing materials weren’t quite meeting the mark. They needed a new design partner; one that they could trust to inject a new renewed energy into the brand.
Having already worked with their in-house Head of Marketing at another company, Creative Fire was a natural choice.