Jardine Motors Group

Jardine Motors Group were founded in 1981 and has grown into a multi-national operator of franchised car dealerships in the UK with international outlets in Hong Kong, Macau and China. With 70 sales and service locations across the UK the represent many of the worlds premium car manufacturers.

Logo’s and icons Social Media and Intra-net assets Booklets, brochures, folders Pull Up Banners Magazines Building Signage Posters and handouts Workbooks and Interactive Forms Employee Survey Initiatives Presentations

We conducted a full review of all marketing collateral in place and provided an itemised quotation listing the various options that we felt the business could benefit from. As the brand is the heartbeat of the business, we identified that there was a critical need for a refresh to bring it more in alignment with its competitors.

Without any hesitation, our first priority was addressing the brandmark. The styling and colours were generic and outdated. Through exploring a multiple concepts, we created something that connected with the key values that communicated not just how customer centric they are as a business but also how personal their service to their customers is.