We conducted a full review of all marketing collateral in place and provided an itemised quotation listing the various options that we felt the business could benefit from. As the brand is the heartbeat of the business, we identified that there was a critical need for a refresh to bring it more in alignment with its competitors.
Without any hesitation, our first priority was addressing the brandmark. The styling and colours were generic and outdated. Through exploring a multiple concepts, we created something that connected with the key values that communicated not just how customer centric they are as a business but also how personal their service to their customers is.