Tardis 4G

TARDIS4G is the UK’s leading provider of construction site broadband solutions.
From supplying temporary WiFi services for the past two decades, they now provide
these services to many of the country’s main building contractors by partnering
network providers such as O2, Vodafone, EE and Three.

Since originally forming in 1999 as Tardis plc, the founders realised that through the success of their cutting edge products,
they needed a new brand identity that would more effectively connect with their growing market whilst reflecting advances in technology. Upon launching the new branding, attention then moved on to a large scale marketing drive to help develop awareness of the new brand.

Our brand identity journey began with the development of some logo concepts that would suit the market and what the business stands for. We identified the core mission was to continue to lead the construction site broadband market by empowering clients whilst on-site. Whether that be for site offices, sales centres or new homes, our temporary connectivity platform enables site professionals to work more effectively, saving time and money for every project. The company was growing at a speedy rate and the brand needed a refresh to keep up, something that would speak to larger organisations. It needed to convey speed, efficiency and frequency.

Through meticulous research and development, we produced a fresh and clean logo that made an impact, reflecting their ethos as a business. We settled on a blue and green colour palette; colours that are associated with exclusivity and sophistication as well as protection, highlighting the fact that keeping its customers at the heart of its purpose is something TARDIS4G take very seriously. With the first stage of identity development complete, we set our sights on producing new a website that encompassed the company values that we had built the logo around. The website needed to appear technologically advanced and simple to use and understand. The user experience was a priority and we needed to be vigilant of smooth continuity when new content was to be added.

Since their website has gone live, TARDIS4G has actively maintained a strong marketing campaign which has required us to produce a variety of material such as infographics, downloadable guides, and artwork for product packaging. With such a wide reach of potential new customers, TARDIS4G have correctly identified that a drive of this intensity needs to be maintained in order to give them the best chance of success and to this day, we are still providing them with regular material to aid the continued growth of their brand.

In 2019, TARDIS4G were discovered by Openreach. Through this partnership, we provided our creative expertise for them to launch a marketing campaign with the goal to provide as many new home owners with temporary WiFi as possible. As part of this project, we have provided design and delivery for product packaging, leaflets, email signatures, as well as additional web pages to advertise these new services.