We conducted a full review of all marketing collateral in place and provided an itemised quotation listing the various options that we felt the business could benefit from. As the brand is the heartbeat of the business, we identified that there was a critical need for a refresh to bring it more in alignment with its competitors.

Without any hesitation, our first priority was addressing the brandmark. The styling and colours were generic and outdated. Through building around the customer centric mission statement ‘It’s All About You’ we then explored multiple concepts and agreed on an identity that connected with the key values that communicated not just how important customer satisfaction is to them but also how personal their service to them is.

We’re extremely pleased with the level of positivity the new branding has received and since in inauguration, we have helped to grow the company profile through the development of a wide variety of marketing collateral including exhibition graphics, printed literature, newsletter templates and a cornerstone video.