Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid: 1. […]
Jardine Motors Group are one of the UK’s largest automotive retailers, representing 16 different car, motorcycle, and commercial vehicles brands at more than 63 locations. With a host of prestigious brands positioned under their umbrella, including Porsche, Ferrari and Maserati, Jardine Motors Group is highly protective and nurturing of its brand. Jardine Motors Group’s business […]
Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid: 1. […]
There’s nothing more exciting for us to hear that a brand wants a fresh, modern brand. We couldn’t wait to get started, but first we needed to gain an in-depth insight into the psyche of Waddington Brown to understand the brand motivations, intent, and impact. We held an on-site brand workshop where we explored the […]
Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]
Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Aquila was a brand that we were proud to nurture and build from the ground up. We started with a series of discovery calls to help identity the requirements of the client. These sessions informed a comprehensive style guide to define the brand’s identity through values, tone of voice, logo usage, typography, a colour palette […]
Right now, you may not feel much like rebranding your business. With the Covid-19 pandemic continuing to rage on and many companies clinging to their existing branding, customers and processes, such a time of crisis could however bring with it some unexpected benefits. In the chaos of 2020, it would be easy to overlook your […]
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