At Creative Fire, we identify the fact that giving your project some rigid structure will help us to deliver as efficiently as possible and for you to achieve the best possible result. If an initial brief forms the foundations of a project, then the research, design, refinement and presentation is the structure that sits on […]

Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]

Design is often thought to be a subjective process, yet how does this work when it comes to branding for your business? Your target audience is key to your marketing success, so building a brand on your personal tastes and feelings alone won’t necessarily work. So, does there need be a balance of subjective and […]

The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]

The design and branding process takes time, thought and skill, so it’s no surprise that when it comes to getting designs and graphics done quickly, people will look to find an easy, quick fix solution. Cue Canva, a simple, online design program which gives anyone the tools to create professional designs in minutes. Does it sound […]