As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]

At Creative Fire, we’re not just here to make things look pretty (although that comes with the territory). Graphic designers are actually problem solvers by nature. It’s built in us to find solutions to problems. Below are some of the creative ways we can solve problems for businesses and improve success with your customers. Branding […]

Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]

Having steadily grown from a small start-up to an established specialised business travel management service, Ace had recently changed hands. The brand had gone stale after 26 years without review with a failure to notice the ever changing market. The new owner understood the need to re-invigorate the business with a much needed injection of […]