branding journey Archives

  • February 2, 2023
  • admin
  • 3 min read

At Creative Fire, we identify the fact that giving your project some rigid structure will help us to deliver as efficiently as possible and for you to achieve the best possible result. If an initial brief forms the foundations of a project, then the research, design, refinement and presentation is the structure that sits on top of this.

Every assignment we work on is a meticulously thought out process that involves many phases to ensure your visions are being realised and to give you confidence that you are getting excellent value for money.

A solid graphic design process is integral to ensure the needs of the client are met

Key stages

Creative Brief: Understanding your needs, goals, mission & audience is what will elevate your design to the next level. The creative brief questions will help us to harmonise for what you want & need out of the results of the project. We schedule milestones to ensure that your deadlines are met.

Research: We now utilise what we’ve obtained from the creative brief by doing further research. We brainstorm, create mood boards and a brand strategy. We take the time to fully understand your business and goals whilst ensuring that we’re on the same wavelength. In turn, this should help to show that we make the best, most strategic decisions to reach your goals.

Concept Design: When we initially start developing ideas for your project, we like to strip back to simplicity by sketching ideas on paper. We find that this method help to keep our creative juices flowing and helps to ensure that each concept we create has it’s own bespoke personality. By keeping things organic at this stage, it also allows us to focus more on the idea and less on the refined detail.

Refinement: Once we are happy with the concepts we have sketched, it’s time to bring them to life. From the humble piece of paper that we create our sketches on, we take this and digitize them on screen. At this point, there is much focus on the finer detail to give a realistic impression for how the final piece will appear.

Concept Presentation: Following refinement, we have concepts that we are ready to share with you. Opportunity is taken to produce mockups of how your design could appear in its intended setting. We also help you to understand our decisions by including important themes from the initial creative brief.

Feedback: We consolidate all of your requested changes whilst considering the design and your specific goals. We present our ideas with the intended results to help you to understand our thought process.

Final Delivery: Our end goal is to leave you with a design which excites you; a design that you can be proud to associate with your product or service. As our client, we want you to feel valued by providing you with an awesome experience. We’ll supply all the assets you require going forward, filling you with confidence that your design will do more than simply serve its purpose.