Tag Archives: digital

Why Is Effective Branding  So Important To Your Business?

Why Is Effective Branding So Important To Your Business?

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you fully identify and understand their needs. The seedling of your brand will be your logo but to fully realise the identity of your business, you have to go far beyond this. 
By incorporating all aspects of your business into your brand, you are providing your customers with an experience.

A successful brand will use a unique set of values to help drive a successful business strategy. We call these ‘The 10 commandments for effective branding’. The consideration of all 10 are crucial if you are going to convince consumers to choose your brand over your competitors. But with the correct measure, over time they will develop a trusting relationship with you are what your product has to offer.

Unify: Branding links your name, logo, online presence, product/service and appeal to the masses. Ensuring that all of it is consistent is key. Not only will it brings a united and clear message to your customers but it will also demonstrate how methodical and concise your services are.

Value: A brand is an asset. What you present to the public is a vast amount of your business. It holds just as much value as revenue and sales. A lot is at stake; finances, creativity and time is on the line. Branding will make the difference between revenue and debt.

Attract: A brand counts for nothing unless it persuades potential clients to work with you in the first place. Everything from the visual appeal of your logo to the experience you provide them throughout your brand is vital. If the message is effective and sufficient to attract them in, it can make all the difference to your business revenue.

Deliver: Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organisation too. Otherwise the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can’t keep, don’t state it on your brand.

Honesty: Branding gives companies a chance to let customers see the business for who we really are. This is the chance to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack.

Preference: People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategised; it just happens.

Loyalty: A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.

Trust: As customers get to know your business they will begin to trust you.
In order to build trust you must give customers a reason to test you out.
The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more.

Extend: Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.

Protect: Branding protects you from competitors who want your success. Without it they will have no problem making copycats of what made you popular and claim it for themselves. They can carry the same or similar products but they won’t be able to take your style and originality away.

 


 

In order to maintain this fulfilment of trust, you must ensure that you keep on top of your reputation by meeting your clients’ expectations. So, regularly reviewing your brand identity and ensuring it continues to run parallel to the product or service that you offer is essential.

Introducing Creative Fire…  Who Are We?

Introducing Creative Fire… Who Are We?

Creative Fire is the re-incarnation of BenBen Design which was founded in March 2012 by Julie Francis. Creative Fire was launched with a simple philosophy; to provide our customers with a clear and straightforward user experience through streamlining the design process. By speaking directly to your creative partner from initial brief through to the completion of your project, not only do we save you time by removing unnecessary stages but it’s also extremely cost effective too because our operating model means you aren’t paying for anything more than you need. Our partners Julie and Greg explain what it is about the creative industry that makes them tick…

Julie Francis

Creative Director & Founder

My passion for great aesthetics, a love of clean, punchy and simple design and most importantly, the feeling of empowerment that being able to create a ‘double take’ moment, where you just can’t help take a second look at what’s in front of you, is what led me to study design and make it my profession. My work has spanned several organisations both in-house and agency-side; in broad and diverse B2B and B2C sectors. For over 18 years I have been involved in a multitude of projects, from simple logo design to entire re-brands or a national marketing campaign, all of my experience has given me a commercial understanding of what drives businesses to demand creative, dynamic and effective design. I wanted to step away from the confines of working with single brand and in a diluted capacity in a traditional agency and realise my dream of creating a design and marketing agency with a difference.

Greg Rawles

Operations Director

Creativity is something I have always had a hunger for. The care and consideration that goes into design is something that must not be underestimated. Being part of a project that you’ve meticulously worked on and then seeing the finished piece can be so rewarding, especially when the client is reaping the fruits of your labour. I love being the problem solver when it comes to effective design. The experience I have developed over the past 17 years has been vital to get me to where I am today. I’ve been fortunate enough to have been able to experience this industry from various perspectives and different capacities but I knew when the time was right to spread my wings and take on the challenge of running a company, taking everything that I have learnt throughout my career and harnessing that together to take forward with me to Creative Fire.