Digital content has been growing stronger in the last few years, but 2020 saw a rapid acceleration as the global pandemic keeps many of us behind doors. In this climate, digital becomes more important than ever before, as both a tool for businesses to gain(and retain) custom and as a crucial means of ongoing communication […]

In an increasingly digitised world, print media is often overlooked. At Creative Fire, we champion the world of print as a viable part of your communications strategy. Here are a few key ways to use print media to your advantage: Emphasise the physical As more and more businesses exist solely in the digital world, don’t […]

As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]

Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]

If you’re in the market for a design agency, you may be wondering how to choose the one that’s right for your business. In this article, we’ll help you by comparing what you can expect from an agency vs. a freelancer: A freelance designer doesn’t offer you the variety of work and design expertise that […]

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]

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Client relations is one of the most important aspects of choosing an agency, yet it is often overlooked by both brands and the agencies that work with them. If all goes well, your chosen agency will be a close ally as you work to strengthen your business and pursue creative new avenues, so making the […]

Designing marketing material for your business is a hugely important process. However, companies often try to find the cheapest option when it comes to graphic design. So, what will get you the best result? Let’s explore the various options, from DIY design to using an external design agency. DIY Design When it comes to designing […]

As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]