Marketing material comes in many different forms and with the continuous evolution of digital media platforms, it’s easy to feel bombarded with the options available. Operations Director, Greg Rawles of Colchester based marketing agency Creative Fire helps to explain the fundamental check points when considering your next marketing campaign. 1. Consider Your Audience It is […]

Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]

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Having a vast amount of experience in events, Creative Fire was approached by Investec’s Events Team following a client recommendation. Initially brought in to help with a couple of events, we soon became the go-to creative partner for high-net-worth events all over the UK. Given the ‘green light’ to be as creative and indulgent as […]

In an increasingly digitised world, print media is often overlooked. At Creative Fire, we champion the world of print as a viable part of your communications strategy. Here are a few key ways to use print media to your advantage: Emphasise the physical As more and more businesses exist solely in the digital world, don’t […]

Design is often thought to be a subjective process, yet how does this work when it comes to branding for your business? Your target audience is key to your marketing success, so building a brand on your personal tastes and feelings alone won’t necessarily work. So, does there need be a balance of subjective and […]