The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

Once we had sign-off on the new brand, we created brand guidelines, including style guides, brand aspirations and tone of voice. Having this in-depth understanding and input into the brand, made our job of creating an engaging, bold, yet simplified website easier. We had a tight timescale to create the first stage of the INSTANDA […]

Whether you are designing a new logo or a fully responsive e-commerce website, it is advised that the creative journey with your client begins with a brief to help establish how the project should be approached. It acts as a blueprint to provide all the intricate details for the creative agency to grow ideas from, […]

Creative Fire is the re-incarnation of BenBen Design which was founded in March 2012 by Julie Francis. Creative Fire was launched with a simple philosophy; to provide our customers with a clear and straightforward user experience through streamlining the design process. By speaking directly to your creative partner from initial brief through to the completion […]

At Creative Fire, we fully understand how important it is for you and your business to make a profit. In order to ensure you keep your finances looking healthy, you will obviously aim to minimise your expenses. Sadly it is all too common for the skimping to start with your branding and marketing. Great design […]

At some point in our lives, it’s highly likely we’ve all experienced brands through engagement or observation that we take one look at and question their credibility. It’s an all too common sight witnessing one slowly stagnating that has become a victim of neglect, suffering a spiralling decline; you don’t need to be a creative […]

Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]

Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]

Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]

Creative Fire’s first step was to understand more about Suzanne and the thought process and reasoning behind the 6 step method. Before we could start the design and content creation process, we felt it was important to hold a brand strategy workshop. At the workshop, we used several techniques to extract the core elements of […]