As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]

Digital content has been growing stronger in the last few years, but 2020 saw a rapid acceleration as the global pandemic keeps many of us behind doors. In this climate, digital becomes more important than ever before, as both a tool for businesses to gain(and retain) custom and as a crucial means of ongoing communication […]

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]

The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

The design and branding process takes time, thought and skill, so it’s no surprise that when it comes to getting designs and graphics done quickly, people will look to find an easy, quick fix solution. Cue Canva, a simple, online design program which gives anyone the tools to create professional designs in minutes. Does it sound […]

Digital content has been growing stronger in the last few years, but 2020 saw a rapid acceleration as the global pandemic keeps many of us behind doors. In this climate, digital becomes more important than ever before, as both a tool for businesses to gain(and retain) custom and as a crucial means of ongoing communication […]

At Creative Fire, we identify the fact that giving your project some rigid structure will help us to deliver as efficiently as possible and for you to achieve the best possible result. If an initial brief forms the foundations of a project, then the research, design, refinement and presentation is the structure that sits on […]

In an increasingly digitised world, print media is often overlooked. At Creative Fire, we champion the world of print as a viable part of your communications strategy. Here are a few key ways to use print media to your advantage: Emphasise the physical As more and more businesses exist solely in the digital world, don’t […]

You are under pressure to deliver for your customers, to meet your objectives and ultimately drive the growth and success of your business. Turning to a big agency can help to make sense. But sometimes things get lost in translation, you get passed from pillar to post between people that don’t understand your business and […]

Once we had sign-off on the new brand, we created brand guidelines, including style guides, brand aspirations and tone of voice. Having this in-depth understanding and input into the brand, made our job of creating an engaging, bold, yet simplified website easier. We had a tight timescale to create the first stage of the INSTANDA […]