Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]
Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]
Creative Fire’s first step was to understand more about Suzanne and the thought process and reasoning behind the 6 step method. Before we could start the design and content creation process, we felt it was important to hold a brand strategy workshop. At the workshop, we used several techniques to extract the core elements of […]
Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]
Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid: 1. […]
As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]
Design is often thought to be a subjective process, yet how does this work when it comes to branding for your business? Your target audience is key to your marketing success, so building a brand on your personal tastes and feelings alone won’t necessarily work. So, does there need be a balance of subjective and […]
As we find ourselves explaining on a fairly regular basis, a logo may only form one element of a brand but it’s the centrepiece that gives it visual identity and sets the first impression to your target audience. It is used throughout your entire marketing campaigns and will be pivotal in deciding whether someone decides […]
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