Business exhibitions have long been a great opportunity to showcase your brand and provide prospective new clients an insight into what you offer and how your services can potentially be of benefit to them. The scope for exhibiting can range from purpose built venues of many thousands of square feet such as London Excel, Olympia […]

Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid:   1. […]

As we find ourselves explaining on a fairly regular basis, a logo may only form one element of a brand but it’s the centrepiece that gives it visual identity and sets the first impression to your target audience. It is used throughout your entire marketing campaigns and will be pivotal in deciding whether someone decides […]

Creative Fire is the re-incarnation of BenBen Design which was founded in March 2012 by Julie Francis. Creative Fire was launched with a simple philosophy; to provide our customers with a clear and straightforward user experience through streamlining the design process. By speaking directly to your creative partner from initial brief through to the completion […]

The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

When it comes to deciding on who you’re going to approach to design and produce the branding and marketing material that you inevitably require to help give your business its best chance for growth and success, where do you start? Nowadays, through the evolution of technology, there is a saturated presence of design agencies all […]

Creative Fire have enhanced our product profile with their ability to take our ideas onboard and turn them into a professional and client focused presentation. They can work to tight deadlines and their finished product is excellent. Paul Johnson – OfficeIS

Marketing material comes in many different forms and with the continuous evolution of digital media platforms, it’s easy to feel bombarded with the options available. Operations Director, Greg Rawles of Colchester based marketing agency Creative Fire helps to explain the fundamental check points when considering your next marketing campaign. 1. Consider Your Audience It is […]

The design and branding process takes time, thought and skill, so it’s no surprise that when it comes to getting designs and graphics done quickly, people will look to find an easy, quick fix solution. Cue Canva, a simple, online design program which gives anyone the tools to create professional designs in minutes. Does it sound […]

Since originally forming in 1999 as Tardis plc, the founders realised that through the success of their cutting edge products, they needed a new brand identity that would more effectively connect with their growing market whilst reflecting advances in technology. Upon launching the new branding, attention then moved on to a large scale marketing drive […]