Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Having steadily grown from a small start-up to an established specialised business travel management service, Ace had recently changed hands. The brand had gone stale after 26 years without review with a failure to notice the ever changing market. The new owner understood the need to re-invigorate the business with a much needed injection of […]
Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]
Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Aquila was a brand that we were proud to nurture and build from the ground up. We started with a series of discovery calls to help identity the requirements of the client. These sessions informed a comprehensive style guide to define the brand’s identity through values, tone of voice, logo usage, typography, a colour palette […]
Right now, you may not feel much like rebranding your business. With the Covid-19 pandemic continuing to rage on and many companies clinging to their existing branding, customers and processes, such a time of crisis could however bring with it some unexpected benefits. In the chaos of 2020, it would be easy to overlook your […]
The success of business is fundamentally built on the foundations of brand awareness. The ability for us to mentally note a brand and lock that snapshot away in the memory bank to be able to identify it indefinitely is what enables it to thrive; through marketing campaigns we develop a familiarisation with brands and providing […]
The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]
As we try to simply put to our customers, great design reinforces your brand. But a smart looking logo merely forms its foundations. Beyond that, there are many other areas to consider in order to build one of strength which speaks to you customers with confidence and power. Although not all aspects of marketing will […]
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