Jardine Motors Group are one of the UK’s largest automotive retailers, representing 16 different car, motorcycle, and commercial vehicles brands at more than 63 locations. With a host of prestigious brands positioned under their umbrella, including Porsche, Ferrari and Maserati, Jardine Motors Group is highly protective and nurturing of its brand. Jardine Motors Group’s business […]
At Creative Fire, we’re not just here to make things look pretty (although that comes with the territory). Graphic designers are actually problem solvers by nature. It’s built in us to find solutions to problems. Below are some of the creative ways we can solve problems for businesses and improve success with your customers. Branding […]
Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid: 1. […]
There’s nothing more exciting for us to hear that a brand wants a fresh, modern brand. We couldn’t wait to get started, but first we needed to gain an in-depth insight into the psyche of Waddington Brown to understand the brand motivations, intent, and impact. We held an on-site brand workshop where we explored the […]
Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Having steadily grown from a small start-up to an established specialised business travel management service, Ace had recently changed hands. The brand had gone stale after 26 years without review with a failure to notice the ever changing market. The new owner understood the need to re-invigorate the business with a much needed injection of […]
Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]
Whether you refer to them as typefaces (the correct term for a family of fonts) or fonts (the individual members of a typeface), everywhere you look, type is around us. Billboards, road signs, car registration plates, restaurant menus, newspapers…. it influences us significantly in our day to day lives. Ever since Johann Guttenberg invented movable […]
Aquila was a brand that we were proud to nurture and build from the ground up. We started with a series of discovery calls to help identity the requirements of the client. These sessions informed a comprehensive style guide to define the brand’s identity through values, tone of voice, logo usage, typography, a colour palette […]
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