The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

When we first started working with AJ Chambers, the brand consisted of AJ Chambers and Nelson Chambers. The company’s Essex office was steadily growing, but they needed to elevate their brand to step-up the pace of coverage throughout the UK. Without an established in-house marketing team, AJ Chambers needed to make sure its branding was […]

The human eye can see millions of colours. They are all around us and influence us constantly, playing a pivotal part in triggering our actions and on a daily basis, responsible for various behaviours and decisions we make. The use of colour, is not just about making something look pretty, it’s about the reaction it […]

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]

Whether you are designing a new logo or a fully responsive e-commerce website, it is advised that the creative journey with your client begins with a brief to help establish how the project should be approached. It acts as a blueprint to provide all the intricate details for the creative agency to grow ideas from, […]

So, you have a brand new, shiny logo. You’ve chosen a font to compliment said logo. You’ve set your brand voice. You’ve nailed your colour palette. Good to go right? Not quite! Now it’s time to bring it all together in the form of your brand bible. This can be in printed form or digital […]

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These are often quite tricky questions to answer. The term “brand” came from cattle ranchers over 50 years ago and in the late 80’s companies like Coca-cola starting to brand their packaged goods in a way that differentiated them from the bland competition. As time went on and marketeers got savvy, they realised that there […]

Effective marketing for your business is essential in order for you to make it succeed. At the heart of it should be your brand; without one, it will struggle to compete and reach its full potential. Why is this? Well, for a business to meet the requirements of its clients, it is critical that you […]

At Creative Fire, we fully understand how important it is for you and your business to make a profit. In order to ensure you keep your finances looking healthy, you will obviously aim to minimise your expenses. Sadly it is all too common for the skimping to start with your branding and marketing. Great design […]