In today’s fast-paced digital world, brands must do more than just promote their products or services. Consumers crave authentic experiences and emotional connections. One of the most effective ways to achieve this is through storytelling. By weaving narratives into brand communication, companies can create deeper, more meaningful relationships with their audience. Humanizing the Brand At […]

Hiring a graphic designer will bring you so many benefits, especially if you choose the right designer or design agency. As a business, it is important to bear in mind that a logo alone won’t be enough to elevate your business to the next step. You need to think about the bigger picture and how […]

Branding can make or break your business. That said, start-ups and smaller businesses are often so caught up in the technicalities of the business that branding is often put on the back burner. So, whether you’re just starting out or have been in business for decades, here are some crucial branding mistakes you should avoid:   1. […]

Jardine Motors Group are one of the UK’s largest automotive retailers, representing 16 different car, motorcycle, and commercial vehicles brands at more than 63 locations. With a host of prestigious brands positioned under their umbrella, including Porsche, Ferrari and Maserati, Jardine Motors Group is highly protective and nurturing of its brand. Jardine Motors Group’s business […]

There’s nothing more exciting for us to hear that a brand wants a fresh, modern brand. We couldn’t wait to get started, but first we needed to gain an in-depth insight into the psyche of Waddington Brown to understand the brand motivations, intent, and impact. We held an on-site brand workshop where we explored the […]